Art Center College of Design • $50 Challenge



The $50 Challenge at the Art Center College of Design was an event created to bring designers together to be entrepreneurs by combining their skills and creativity to build a small business in 24 hours. The challenge began with an inspirational talk about the spirit of entrepreneurship by Errol Gerson and an introduction to creative strategies by Fridolin Beisert . The joint forces of these two motivational instructors paved the way for teams of students to go out and experience fast and spontaneous entrepreneurship.

Teams were given $50 and asked to go out and make as much money as they could in 24 hours. The rules were simple: make as much as you can, return the $50 investment and keep the profit or cover the losses. 24 hours later teams reunited for story telling, pizza and prizes.

Well, but what did the teams do? There was a lucrative bookbinding course, making sandwiches, distributing sodas, making a music video, creating “provocative” water, drawing portraits, selling smiles and even selling wishes. This last group called “Popwish” sold wishes and popsicles for a dollar. This idea turned out to be a great success and they are now in the process of continuing the project beyond the challenge.

The Art Center College of Design is a school full of genuine curiosity, sparking creativity and directed passion, which makes it an incubator for potential young entrepreneurial spirits. The $50 Challenge was an event created to highlight these qualities and inspire the entrepreneurs of tomorrow.

This event was organized by Impact • Design for Social Change and sponsored by NCIIA (National Collegiate Inventors & Innovators Alliance)




— Mariana Prieto •  NCIIA Student Ambassador for Art Center College of Design

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