![](https://universityinnovationfellows.org/wp-content/uploads/2019/07/bookshelf.jpg)
Bookshelf
Looking for a new book to read? Take one from our a collection of books on everything from leadership to psychology recommended by Fellows, Faculty Champions and UIF team members.
About Our Program
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Designing for Change
by Beverly & Etienne Wenger-Trayner
Recommended by the UIF team!
Creativity & Art
![](https://universityinnovationfellows.org/wp-content/uploads/2019/07/edwards-1.jpg)
Drawing on the right side of the brain
by Betty Edwards
Recommended by Leticia Britos Cavagnaro
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Creative Confidence
by Tom Kelley, David Kelley
Recommended by Katie Heitkemper, University of Portland
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Creative Workshop
by David Sherwin
“It’s great for exercising your creativity and what you can do when you stop to think about a challenge.” – Recommended by Alexandra Seda, Ohio Northern University
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Steal Like an Artist
by Austin Kleon
Recommended by Ryan Phillips, University of Oklahoma
![](https://universityinnovationfellows.org/wp-content/uploads/2019/07/michalko.jpg)
Thinkertoys: A Handbook of Creative-Thinking Techniques
by Michael Michalko
Recommended by Teerth Brahmbhatt, University of North Carolina
Business & Marketing
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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
by Geoffrey A. Moore
Recommended by Ryan Phillips, University of Oklahoma
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Blue Ocean Strategy
by W. Chan Kim, Renée Mauborgne
Recommended by Iskas Alexander Nassief, Skidmore College
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Running Lean: Iterate from Plan A to a Plan That Works
by Ash Maurya
Recommended by Justin Javorek, Dalhousie University
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Good to Great: Why Some Companies Make the Leap…And Others Don’t
by Jim Collins
Recommended by Jhonatan Nagasako, Western New England University
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Smart People Should Build Things
by Andrew Yang
Recommended by Greg Wilson, University of Georgia
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Bold: How to Go Big, Create Wealth and Impact the World
by Peter H. Diamandis, Steven Kotler
Recommended by Will Papper, Washington University in St. Louis, Stanford University
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Growth Hacker Marketing
by Ryan Holiday
“Think marketing with the engineers touch!” – Recommended by Kyle Pitocchelli, UMass Lowell
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The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed
by Alberto Savoia
“Pretotyping is a great concept!” – Recommended by Peter Rogers, Faculty Champion, The Ohio State University
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Business Model Generation
by Alexander Osterwalder
Recommended by Peter Rogers, OSU
Motivation & Leadership
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Achievement Habit
by Bernie Roth
“It’s a great book about life, relationships, and ‘getting unstuck.’” – Recommended by Alexandra Seda, Ohio Northern University
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Tribes: We Need You to Lead Us
by Seth Godin
Recommended by Nahom Fissaha, James Madison University
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Triggers: Creating Behavior That Lasts–Becoming the Person You Want to Be
by Marshall Goldsmith, Mark Reiter
Recommended by Kenneth Brewer, La Salle University
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Originals
by Adam Grant
“Being original doesn’t require being first. It just means being different and better.” – Recommended by Humera Fasihuddin, University Innovation Fellows
![](https://universityinnovationfellows.org/wp-content/uploads/2019/07/colvin.jpg)
Talent is Overrated: What Really Separates World-Class Performers from Everybody Else
by Geoff Colvin
Recommended by Tyler Higgins, Furman University
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Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization
by Dave Logan, John King, Halee Fischer-Wright
Recommended by Elliot Roth, VCU
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Riding the Creative Rollercoaster: How Leaders Evoke Creativity, Productivity and Innovation
by Nick Udall
Recommended by Gabriel Conners, Illinois Institute of Technology
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The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg
Recommended by Nahom Fissaha, James Madison University
![](https://universityinnovationfellows.org/wp-content/uploads/2019/07/ciaramicoli.jpg)
The Soulful Leader: Success with Authenticity, Integrity and Empathy
by Arthur P. Ciaramicoli, Jim Crystal
Recommended by Lupe Makasyuk, University Innovation Fellows
Psychology
![](https://universityinnovationfellows.org/wp-content/uploads/2019/07/holmes.jpg)
Nonsense: The Power of Not Knowing
by Jamie Holmes
Recommended by Leticia Britos Cavagnaro, University Innovation Fellows
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A Whole New Mind: Why Right-Brainers Will Rule the Future
by Daniel H. Pink
Recommended by Garrett Goehring, Northwestern University
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This Will Make You Smarter: New Scientific Concepts to Improve Your Thinking
by John Brockman
Recommended by Matt Snow, Elon University
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Empathy: Why It Matters and How to Get it
by Roman Krznaric
Recommended by Lupe Makasyuk, University Innovation Fellows
Innovation & Invention
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Where Good Ideas Come From: The Natural History of Innovation
by Steven Johnson
Recommended by Keaton Wadzinski, University of Virginia
![](https://universityinnovationfellows.org/wp-content/uploads/2019/07/braungart.jpg)
Cradle to Cradle: Remaking the Way We Make Things
by Michael Braungart
Recommended by Alex Breakstone, Bucknell University
![](https://universityinnovationfellows.org/wp-content/uploads/2019/07/kelley-1.jpg)
The Ten Faces of Innovation
by Tom Kelley, Jonathan Littman
Recommended by Jhonatan Nagasako, Western New England University
Biographies & Company Insights
![](https://universityinnovationfellows.org/wp-content/uploads/2019/07/isaacson.jpg)
Steve Jobs
by Walter Isaacson
“Fantastically motivating” – Recommended by Christopher Atkinson, University of Minnesota
![](https://universityinnovationfellows.org/wp-content/uploads/2019/07/schmidt.jpg)
How Google Works
by Eric Schmidt, Jonathan Rosenberg
Recommended by Isaac Griswold-Steiner, Texas Tech University
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The Idea Factory: Bell Labs and the Great Age of American Innovation
by Jon Gertner
Recommended by Teerth Brahmbhatt, University of North Carolina
![](https://universityinnovationfellows.org/wp-content/uploads/2019/07/gabler.jpg)
Walt Disney: The Triumph of the American Imagination
by Neal Gabler
Recommended by Greg Wilson, University of Georgia
Books for Kids (and everyone else)
![](https://universityinnovationfellows.org/wp-content/uploads/2019/07/yamada.jpg)
What Do You Do With an Idea?
by Kobi Yamada
Recommended by Meenu Singh, University of Maryland
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The Essential Calvin and Hobbes
by Bill Watterson
“Calvin is a true innovator, always challenging the status quo, and Hobbes is the perfect moral guidance.” – Recommended by Laurie Moore, University Innovation Fellows