UCLA – High Technology Market Segmentation with Prof. Bob Foster

The Technical Entrepreneurial Community (TEC) and the Engineering Graduate Student Association (EGSA) present an entrepreneurship seminar on market segmentation featuring Prof. Bob Foster, a distinguished professor in the UCLA Anderson School of Management. Prof. Foster will discuss how to define and segment target markets, gauging the competition, and winning strategies that maximize resources. This seminar will also provide information about niche markets, and what it means to be a be a big fish in a small pond.